What does your life as a visual merchandiser look like?
Every day is different. At the office, I make preparations for the windows I have to set up and gather my ideas, make up a planning,.. Most days I’m on the road with my van full of stuff, going from one store location to the other and setting up the shop windows. At every store, I take down the previous shop window and install the new one. I try to make a lot of things myself, which takes up a lot of time but has the nicest results. It’s a lot of trial and error, but it always works out. For instance with the aluminium foil I used last year, it didn’t stay in place but with some hairspray on it it worked!
I always start from a certain silhouette that is going to be displayed. Then I come up with the concept, the overall atmosphere I want the window to express and which installations I’m going to use. At the end of the day I have to make sure everything looks perfect, from the lightning to the overall concept. If something doesn’t work out, I just go for a different material or angle. For the sales period, I had something in mind which in the end didn’t quite turn out the way it did in my head. So I tried something simple but effective with the sales bags instead. Eventually it worked out, but it can be a bit stressy sometimes!